How Samsung Benefited from Its Sponsorship of the Famous K-Pop Group BTS?

In early 2020, renowned electronics company Samsung announced a sponsorship deal with the popular K-pop group BTS, making the band’s members the official media representatives for its smartphones. This sponsorship is part of Samsung’s marketing strategy aimed at reaching a younger demographic, as BTS enjoys massive global popularity. The band has won numerous awards and topped charts both in South Korea and internationally.