Eco News and Online Library
09 May 2025
How Samsung Benefited from Its Sponsorship of the Famous K-Pop Group BTS?
In early 2020, renowned electronics company Samsung announced a sponsorship deal with the popular K-pop group BTS, making the band’s members the official media representatives for its smartphones. This sponsorship is part of Samsung’s marketing strategy aimed at reaching a younger demographic, as BTS enjoys massive global popularity. The band has won numerous awards and topped charts both in South Korea and internationally.
09 May 2025
How Samsung Benefited from Its Sponsorship of the Famous K-Pop Group BTS?
In early 2020, renowned electronics company Samsung announced a sponsorship deal with the popular K-pop group BTS, making the band’s members the official media representatives for its smartphones. This sponsorship is part of Samsung’s marketing strategy aimed at reaching a younger demographic, as BTS enjoys massive global popularity. The band has won numerous awards and topped charts both in South Korea and internationally.